Alelife is a sustainable microbrewery located on Waiheke Island. Alelife is known for their signature Forbidden Berry Sour Ale. The brewery focuses on community within the brewery and on Waiheke. They grow their own hops and yeast, as well as fruit orchids. Eliminating the amount of waste produce at the brewery is important. As a sustainable brewery, materials are an important element of the design. Using materials that can be recycled multiple times reiterate the importance of sustainability. Materials such as recycled wood, glass and recycled paper are used through out the brand. The design is elegant and sophisticated; this creates a beer appealing to women. The brand portrays an organic sustainable brewery.
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