Art Direction, Branding, Creative Direction, Graphic Design, Writing
Pan American Airways were an American cultural icon for over half a century until it’s demise in the early 1990s. For the airline’s revival, I devised a comprehensive strategy and new visual identity to ensure it’s success.
Pan Am will offer a premium service to the everyday traveller. With the introduction of a classless seating system, everyone who travels with this airline is offered an equal top quality service. Pan Am will not be associated with the negative connotations that surround American travel, instead,
they will once again lead the way for innovation in the airline industry. The proposed outcome is that Pan Am will be successful in the prevailing market and regain the national flag carrier status that it once had.