HealthierMan is an integrated awareness raising campaign that addresses the issue of male depression. It focuses on increasing the knowledge of symptoms among men, aged 40+, and encouraging help-seeking behaviour.
The campaign consists of series of ‘Catch the Signs’ posters, billboards, and a targeted microsite that is action-oriented and empathetic. The simplified object icons, slab serif typeface and bold, cropped photographs personalise the topic and engage the male target audience through a contemporary, masculine aesthetic. HealthierMan is designed to complement rather than duplicate existing depression.org.nz resources, which target men and women.
University Project
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