Because of the high statistics of abandoned puppies around Dunedin, I decided to target this issue in hope of persuading dog owners to neuter or spay their 'best friend' to help prevent unwanted litters around the Dunedin district. I created a strategy of imitating Durex condoms to convey a humorous idea of dog condoms but giving the viewers the realisation that there really is only one option- desexing.
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