Slick Willy's fashion store

Slick Willy’s is a high-end fashion boutique based in Dunedin, mainly selling street-wear targeted at Dunedin students. The client requested a pamphlet, book and a series of posters to promote their clothing, convey their style and decorate the store. Primarily photography based, the designs follow an overruling story of a group of students on a day trip to a quiet place, to escape the mundane life of study. A common theme that features throughout, is the idea of hiding and revealing, which is implemented through tracing paper, and cut outs of shapes and text.