Charlie's - POS + Facebook Campaign
(Bottle Neck Tags + Facebook Promo Page)
Client: Better Drinks Company (Charlie's Juice)
Agency: Fly
CD & Copy: Johnson McKay
Design Direction: Tanmay Desai
Design: Tanmay Desai
Keeping inline with the Charlie's brand personality, I was responsible to create an attention grabbing campaign that consisted of printed bottle necktags & a supporting Facebook Promo page. Using the existing brand cues and fonts to capture the right emotional space, the main challenge was to keep a clear hierarchy of info, while making the key words really jump out. I was also responsible for the conceptualisation & creation of the hero image for the promo page below.
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