Design Direction, Graphic Design
Dudley Creek farm Branding
Client: Dudley Creek Farm
CD & Copy: Johnson McKay
Design Direction: Johnson McKay. Tanmay Desai.
Design: Tanmay Desai
Illustration: Greg Straight
This beautiful new farm is nestled in the city of Fort Collins in Colorado USA. Run by a lovely young couple who's aim is to offer products and services that help people become self-reliant. They offer everything from chicken coops to community classes that teach you the ins & outs of urban farming. We grouped their services and products into 3 categories based on the degree of self-empowerment that they enabled the customets with. This 'journey' comprising of the 3 stages to self-empowerment became the underpinning theme for the branding. We then commissioned NZ illustrator & artist Greg Straight to create an artwork that showed this journey. His contemporary style and flat vector illustrations became assets that we could pull out to use across the branding. The elements contained in each stage of the journey were then used in isolation to represent the respective stage and got asigned it's own colour pallet. The end result is an identity that captures the spirit of the business along with that of Fort Collins.
Images © Fly Limited 2014