Creative Direction: Johnson McKay
Art Direction: Tan Desai
Graphic Design: Tan Desai
Client: Charlie's Juice
Project: Phoenix 'Choose Good' Merchandise Pitch
This was part of a massive project for Phoenix juices. The art direction and design of this project was made to resonate with the essence of the Phoenix brand and it's personality.
The aim of the design was to make the items look fashionable enough for it not to feel like blatant advertising.
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