The City of Edinburgh Council launched a large scale campaign to encourage the people of the city to consider cycling or walking to work by promoting the many great cycle paths the city has on offer. A range of design templates and brand guidelines were handed over to the team at the council to continue future marketing.
My roles in this project included; branding, graphic icons, cycle route maps, way finder signage, leaflets, stationary, email newsletter, roller banners, magazine ads, Edinburgh Fringe Festival sub campaign, and the brand guidelines. I also assisted in the photo shoots and focus groups.
Designed at Eighth Day Design under the creative direction of Sarah Chesworth.
Discuss Project (0 Comments) You must Login or Register to leave comments.